Campaign Case Studies, Media Relations, Community Outreach, Crisis Communications
PAYÁN PUBLIC RELATIONS
"Investigative Communications for Public Impact"
VOL. CVIII ...... No. 37,133
California, Tuesday, September 14th, 2026
10 CENTS


Selected Work
Here are some examples of the work I have done in my courses and through other jobs that are utilized in the field of public relations, social media management, and journalism.
Magazine Work
Here is a brief display of my work at DÍG in Español as Editor-in-Chief and Chief Media Designer.

SPRING 2023 ISSUE
DÍG EN ESPAÑOL
EDITOR-IN-CHIEF With this issue I helped with design aspects, such as sharing ideas and helping with design in a few pages. I helped in helping make final decision in the process of making the magazine. I helped to plan and guide the launch party as well as the promotion of the magazine, working closely with the PR team and social media team. We dedicated the back cover to our graduating class due to the issue of our school and president not letting us walk or say our names at graduation.

SOLUTIONS ISSUE SPRING 2023
DÍG EN ESPAÑOL
EDITOR-IN-CHIEF I worked with a team as part of my magazine to collaborate with the Solutions Journalism Network to create a special issue during our Spring 2023 semester. This was our first bilingual issue to be published both online and in print as well as the first time publishing twice in a semester. With this issue I focused on connecting with the community. I reported on mental health amongst the homeless in Long Beach as well as co-hosted a townhall to cover topics such as tenant rights and resources and issue amongst the houseless in Long Beach.

Spring 2022 Issue
DÍG EN ESPAÑOL
CHIEF MEDIA DESIGNER I helped put the magazine together (design-wise) using InDesign and Photoshop. I helped to crop the cover image as well as chose fonts, colors and backgrounds. I figured out how to link images and work with the printer to send the complete file and made sure they had every image we used so they would show up when printed. I also helped take pictures and wrote a community resources list.
Merchandise
While I was Editor-in-Chief at DÍG en Español I helped to bring about the magazine's first merchandise with our talented media designer and business team. Our merchandise was a hit and a success! Involving loteria themed notebooks, business cards and tote bags that were all uniquely designed based on our university and journalism department.






These unqiue business cards that showed the magazine's logo and website on the back, also became stickers and the forefront theme to our products!
Podcasts
Campaign Coursework Examples

Social Media
As Editor-in-Chief I helped in picking up the slack in our small team and not only helped in direction social media helped with social media but also with the content creation. I helped in creating content for stories and posts from Fall 2022 until Summer 2023. Platforms I posted on included: Twitter, Instagram, LinkedIn, Spotify, TikTok, and YouTube.

DÍG en Español YouTube
Fast & Furious Angelino Heights Protests
On August 26, 2022, Angelino Heights residents and street safety organizations gathered together to protest the dangerous street racing taking place in their neighborhood brought upon by the Fast & Furious series. Report/Video By: Brenda Payán #fastx #fast&furious #thefastandthefurious #vindiesel #angelinoheights #losangeles #protest #digenespanol
DÍG EN ESPAÑOL Highlights the 2022 NFL Kickoff
The 2022 NFL Kickoff took place on Los Alamitos Beach in Long Beach, California. Editor-in-Chief, Brenda Payan, covers the highlights of the event. El Kickoff de la NFL 2022 tuvo lugar en Los Alamitos Beach de Long Beach, California. La directory principal, Brenda Payan, cubro los aspectos más destacados del evento.
Discussion about the social and cultural relations between the Black and Hispanic/Latinx community
Our managing news editor Anasazi Ochoa and Daily Forty-Niner art’s and life editor Kadie Gurley, led a discussion about the the relations between the Black, Afro-Latino and Latinx communities. These are the highlights from the discussion.
DÍG en Español presenta: Cal State Long Beach Alumni + Local Celebrities (that represent Latinos) - TikTok video
An example of one of a few tiktoks that I created. On Tik Tok I would focus on engagement and reposting to create a pleasing and active account.











