As the world evolves, so does PR and marketing. The latest trend in marketing has been influencer marketing. What is “influencer marketing”? Influencer marketing is when a company or brand pays an influencer, an individual with high social media following and engagement, to post content related to the brand, products or whatever said brand is trying to promote.

Covering PR Strategies, PR Campaigns, Crisis Management, Client Relationships, Industry Trends, Social Media, and Conflict Resolutions.