As the world evolves, so does PR and marketing. The latest trend in marketing has been influencer marketing. What is “influencer marketing”? Influencer marketing is when a company or brand pays an influencer, an individual with high social media following and engagement, to post content related to the brand, products or whatever said brand is trying to promote.

The first press release supposedly comes from the creator of “public relations,” Ivy Lee. This made things easier to report public statements between different media and reporters, helping create relationships between a brand, the media and the people who all depend on each other.

Paquita la del Barrio, an iconic and mexican legend, passed at 77 years old. Here's an ode to the beauty and tragedy of her life and how...